I. Who We Are
True Care Behavior is a Colorado-based provider of in-home Applied Behavior Analysis (ABA) therapy services. We deliver individualized behavioral health services to children and families throughout Colorado.
We are committed to protecting the privacy and confidentiality of the families we serve and complying with all applicable federal and Colorado state laws, including the Health Insurance Portability and Accountability Act (HIPAA).
II. What Is This?
This Privacy Policy explains how we collect, use, manage, store, and protect your information when you visit our website, submit a contact or referral form, schedule a consultation, or receive in-home ABA services from us.
When we say "we," "us," "our," or "True Care Behavior," we are referring to True Care Behavior. When we say "you" or "your," we are referring to the parent, guardian, or individual interacting with our website or services. When we refer to "our services," we mean our website, intake forms, scheduling systems, electronic records, and in-home ABA therapy services.
III. Why We Provide This Policy
We respect your privacy and use your information only for legitimate purposes related to providing ABA services and improving your experience.
We believe in transparency about what information we collect, why we collect it, how we use it, and how we protect it.
If you have questions, concerns, or complaints about this policy, please contact us at hello@truecarebehavior.com.
IV. Information Collection and Use
A. Personally Identifiable Information (PII)
Personally identifiable information is information that can identify or contact you directly. Examples include parent/guardian name, child's name and date of birth, phone number, email address, home address, insurance information, and IP address.
We collect this information when you submit a contact or referral form, request information about ABA services, schedule a consultation, complete intake paperwork, provide insurance details for eligibility verification, or visit our website.
B. How We Use Personal Information
We use your information to respond to service inquiries, schedule consultations, determine eligibility for ABA services, verify insurance benefits and authorizations, provide in-home ABA therapy, communicate regarding scheduling, billing, or treatment, improve our website and service operations, and comply with legal and regulatory obligations.
We do not sell or rent your personal information.
We may share limited information with trusted third-party providers, such as scheduling platforms, electronic medical record (EMR) systems, insurance billing services, and secure communication platforms. These providers operate under their own privacy policies and, where applicable, HIPAA-compliant agreements.
We may disclose information if required by law or to comply with legal obligations in the State of Colorado.
C. SMS Communications
If you consent to receive text messages from True Care Behavior, you may receive service-related messages such as appointment reminders or scheduling updates. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP. SMS opt-in information and phone numbers are not shared with third parties for marketing purposes.
D. Non-Personally Identifiable Information
We may collect general information such as device type, browser type, operating system, website usage patterns, and date and time of visit. This information is collected through cookies and analytics tools and is used to improve website functionality and user experience.
E. Retention of Information
Website inquiry information is retained only as long as necessary to respond to your request and for operational purposes. For clients receiving services, Protected Health Information (PHI) is retained in accordance with HIPAA and Colorado state medical record retention laws. You may request deletion of non-medical personal information by contacting us at hello@truecarebehavior.com, subject to legal retention requirements.
F. Data Storage Location
True Care Behavior operates in Colorado, and all data is stored on secure servers located within the United States. If you access our website from outside the United States, you acknowledge that your information will be transferred to and stored in the U.S.
V. Protecting Your Information
We implement reasonable administrative, technical, and physical safeguards to protect your information, including encrypted databases, SSL-encrypted website communications, secure electronic medical record systems, password encryption, role-based staff access controls, confidentiality agreements, and ongoing HIPAA training for staff.
While we use commercially reasonable safeguards, no system can guarantee complete security. In the event of a data breach, we will notify affected individuals and authorities as required by law.
VI. Website Use and Cookies
Our website may use cookies to improve user experience and analyze website performance.
Some browsers provide "Do Not Track" settings. Because there is no universal standard for responding to these signals, our website may not respond to DNT signals.
VII. Children's Privacy
Our website and services are intended for use by parents or legal guardians. We do not knowingly collect personal information directly from individuals under 18. Information about minors must be provided by a parent or legal guardian. Parents may request access to or deletion of personal information by contacting us at hello@truecarebehavior.com.
VIII. Regulatory Compliance
True Care Behavior complies with HIPAA, Colorado privacy laws, and Colorado Medicaid requirements (where applicable). If you have a complaint that we cannot resolve directly, you may file a complaint with the U.S. Department of Health and Human Services.
IX. Changes to This Policy
We may update this Privacy Policy from time to time. Continued use of our website or services after updates constitutes acceptance of the revised policy. We will not materially reduce your rights under this policy without notice.
X. Contact Information
If you have questions about this Privacy Policy or your information, please contact:
True Care BehaviorColoradoEmail: hello@truecarebehavior.com
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